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Sports & Entertainment Marketing
Trenches builds the deals behind the stories: naming rights, sponsorship sales, and entitlement partnerships that connect brands to fans across sports, music, and entertainment.
Properties and events across the country. Hover a pin or a card; click for details.
How we take brands from the boardroom to the venue
Years in the trenches of sports and entertainment give our clients the best route to the deal: winning marketing strategies that connect brands to targeted audiences, from Fortune 500 partnerships to first-of-their-kind entitlements.
Meet TrenchesTitle, presenting, and naming-rights deals are about fit and transference. We find the sponsor that belongs on the front of the building.
View ApproachA creative, solution-first approach that connects brands to properties and builds partnerships designed to last past the signing.
View ApproachWe work the brand side and the property side, developing sponsorship and revenue-generating strategies that actually close.
View ApproachOperations and brand fulfillment that turn a contract into in-venue activations, content series, and community programs fans remember.
View ApproachProperties and platforms in the Trenches portfolio
Western Sports & Live Music
Professional Bull Riding
Live Events
Global Martial Arts
Destination Venues
Media & Entertainment
Sports & Culture
Entertainment
Where the work meets the crowd
Teams, campuses, and communities we connect brands to
Real partnerships, brokered in the trenches
A multi-year deal making Emory Healthcare the first-ever jersey patch sponsor for a professional sports team, plus official team health care provider.
Read the StoryWrangler launched the ATG Wrangler Angler collection and planted its flag in the fast-growing recreational fishing market.
Read the StoryLarge-format video at stadium entrances across the 2018 US leg put Bioré in front of thousands of fans between behind-the-scenes tour content.
Read the StoryIn-game activations, a shoe collaboration, and a self-esteem curriculum that reached roughly 700,000 teachers across 20,000 schools.
Read the StoryAn original event uniting industry leaders behind tomorrow's workforce, announcing a $1M commitment benefiting 30+ youth-readiness nonprofits.
Read the StoryA season-long charitable ride program: $800 per qualified ride to Permian Basin nonprofits, with event ticket profits backing collegiate rodeo.
Read the StoryPairings we've brokered between brands and properties
Stadiums, venues, tours, and events across the fan landscape
Latest from the trenches
Nov 22, 2024
Rallying nonprofit and business leaders to empower the future of young people.
Jun 20, 2024
A professional bull riding event unlike any before it, held in Odessa, Texas.
Mar 6, 2024
A multi-year healthcare partnership for the Pro Volleyball Federation team.
Nov 9, 2023
Announced at the inaugural SPARK event for career-readiness initiatives.
May 24, 2022
The apparel icon becomes official sponsor of Major League Fishing's premier tour.
Good work, with good people, and the numbers to show for it
Through the SPARK event platform we created for the Inspire Brands Foundation.
Deals brokered for brands like Wrangler, Chevron, and Bioré across sports and entertainment.
Including pro volleyball's first jersey patch sponsorship, for Emory Healthcare and the Atlanta Vibe.
From pro teams and touring events to campuses and community platforms.
The "How I Roll" curriculum carried a partnership into 20,000 schools nationwide.
Let's Talk
If you're a brand looking for the right property, or a property looking for the right name on the building, we'd like to hear what you're working on.